CraveLabs launches DropIn to make mobile advertising less expensive than a cup of coffee

CraveLabs ( recently launched the latest version of their location-based mobile advertising software, DropIn Local Advertising ( built specifically for the local advertiser.

Recent studies show that consumers spend over 3 hours a day looking at their smartphones and tablets: playing games, shopping, and browsing the web. Despite this trend, over 90% of retail sales still occur in brick-and-mortar locations. These trends leave local merchants challenged to reach customers where their eyes are glued: to their mobile devices.

Currently, the options available for small businesses to launch locally-targeted mobile ads come with notable challenges. Certain products require setup costs that include minimum monthly budgets and time spent creating ads. Other products offer “local” ad targeting that, in reality, spans the entire city – an area that is too large to be truly effective for a local business with a limited budget.

DropIn’s software solves these issues with an easy-to-use product that is built primarily for the local advertiser, but is powerful enough to meet the needs of Fortune 500 retailers as well.

DropIn’s automated ad builder tool allows businesses to create and launch ads in minutes from any device, with no special design skills required. Ad targeting is simple as well. Businesses can launch DropIn mobile ads in one zip code, or many zip codes, and reach thousands of their nearby consumers in custom-selected areas. All of these features and more are available to small businesses for less than $2 a day – cheaper than buying a cup of coffee.

“CraveLabs released DropIn to give all businesses access to the powerful mobile advertising technology that we currently provide to large brands and retailers,” says cofounder, Jeff Christoforetti. “The latest release of our self-serve tool is a natural progression in CraveLabs’ mission to make the next wave of digital advertising simple and human-centered.”

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Why brands are shifting TV budget to mobile this Super Bowl Sunday

Mobile Marketer recently published an article detailing why certain brands are pulling back from Super Bowl ad spends in favor of more targeted and cost effective mobile efforts.

Our customers tell us the same story as they move budget from traditional media to mobile. Here's a bit more insight from our team:

Why are budgets moving away from broadcast television, specifically?

It's no secret. Brands who spend big at the Super Bowl are looking for one thing: to put their name in front of millions of people. But the cost is high, and the impact is arguably immeasurable.

Just like TV advertising, mobile also allows you to reach millions of people with your message right where their eyes are looking: their mobile screens. 

Unlike a TV spot, though, consumers can engage more deeply with a mobile ad with the tap of a finger and then on a landing page. Can you tap a TV ad to learn more? Definitely not.

There’s lots of talk about using data to reach the right customer. What does that mean, exactly?

Data is all the rage. Companies like CraveLabs are doing some cool things with data to target their audience: using consumer’s history, interests, app engagement, and more. Gathering and gleaning insights from data offers powerful ways to reach customers who are most likely to engage with your brand.

CraveLabs’ software, DropIn, uses some relatively simple data to help you reach the right audience: real-time location data.

In the context of the upcoming Super Bowl, how would CraveLabs recommend brands put their message in front of the right audience? Run mobile ads over every suburban neighborhood in the Boston and Seattle area. Knowing a large audience is going to be glued to their TV, smartphone, and tablet screens that day. Use time and location, as well as a relevant message, to reach an engaged audience right where they're looking.

So, what do Super Bowl budgets buy in mobile?

In 2014 advertisers spent $4 million per 30-second TV spot to reach 100 million eyeballs.

Hypothetically if you spent that $4 million in mobile advertising you could buy 2 billion impressions or more. Yes, billion with a ‘b’. We’re talking 20x the Super Bowl TV ad reach.

That $4 million price tag doesn’t include the cost of producing the TV spot, either. So, now you’re really starting to understand why mobile advertising is looking pretty good to advertisers.

So, what are you waiting for? Launch some geotargeted mobile ads with DropIn. And go Pats!

Read the full article here from Mobile Marketer:



Real-time bidding for mobile - everything you need to know

“There’s no question about it: buying on real-time bidding (RTB), also known as programmatic bidding, is shaping up to represent the future of the mobile ad marketplace.” - VentureBeat

What is real-time bidding?
Real-time bidding is impression-by-impression ad serving. Advertisers participate in online auctions when an impression becomes available, and the winner’s ad gets served. This process occurs in milliseconds.

What is an impression?
An impression occurs when a user is engaged with an app or mobile website with available advertising space.

Why is this real-time bidding "better" than other ways of ad buying?
RTB technology allows advertisers to reach more qualified eyeballs, no matter what the customer is looking at on their mobile device. It also allows advertisers to buy ad space faster, more accurately, and with less work. Lastly, it enables us to create products like DropIn Local Advertising that let small businesses access mobile advertising for $10, $5, or even $2 a day.

Where do ads show up?
Ads are served on thousands of quality apps, games, and mobile websites such as: weather apps, messaging apps, local news, entertainment and sports channels.

When does a customer see an ad?
Mobile display ads reach customers when they are engaged with their mobile device and located in your target area. The app or website sends the user’s location data to the ad network along with the ad request. There are no beacons, sensors, or hardware necessary to reach the customer.

>> Example: open up Accuweather or Weatherbug and watch as the ad loads. It’s highly likely that a real-time bidding auction just occurred in order for that ad to be served. Cool, right?

Why is location targeting important?
Particularly for advertisers who have a physical presence or retail location, knowing when a customer is nearby and showing them your ad is the most powerful way to determine if they are likely to be influenced by your ad message.

How do you get the customer’s real-time location data?
When an app or website sends an ad request (“I have ad space available!”), if available, they also transmit other anonymous user info such as location coordinates, gender, age, interests, and more. Ever wonder why your favorite word scramble game asked for your age when you signed up? Well, that’s one reason.

What if I want to limit who sees my ad, or where they see it?
Picking specific zip codes is already a great way to filter based on demographic data. You know where your customers live and work, so use that data to your advantage. It’s also possible to limit who sees your ad with filtering like gender, age, HHI, or interest category. However, increased filtering will decrease total available impressions that can be purchased.

Mobile Advertising Is Important. Here's Why.

According to eMarketer, smartphone users worldwide are predicted to surpass the 2.5 billion mark (that's billion...with a "b") by 2017. Check out our infographic below to learn more about why mobile advertising is important for everyone.

And that's why mobile advertising is important.

The world is watching their mobile devices; wouldn't you want them to see you too?

Check out DropIn today to launch your ads and join in on the fun.



What is a mobile display ad and where does it show up?

We realize that not everyone in the world knows exactly what a mobile display ad is, so we thought it’d be a good idea to take a minute to lay some groundwork.  Consider it a refresher if you’re already “in the know”.  And if you’re not, then welcome.


A mobile display ad is an advertisement that appears on mobile devices, primarily on smartphones and tablets.  Usually they look something like this:



Mobile display ads exist on a variety of mobile websites and apps…you may have seen them on your favorite mobile game (Solitaire never gets old!).   You won’t, however, see mobile display ads on Facebook, Twitter or any other app that has its own ad network – that’s where you’ll see “Sponsored Ads”.  If you’re on the lookout, you will see these types of ads at the top, bottom or even middle of your screen.  Like so:



And that’s what a mobile display ad is.


If you want to find out more about how CraveLabs is bringing mobile display ads out into the open, and allowing our customers to buy those ads in the specific geographic area they want, then check out DropIn.

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