Entries with tag dropin .

CraveLabs launches DropIn to make mobile advertising less expensive than a cup of coffee

CraveLabs (www.cravelabs.com) recently launched the latest version of their location-based mobile advertising software, DropIn Local Advertising (www.dropin.io) built specifically for the local advertiser.

Recent studies show that consumers spend over 3 hours a day looking at their smartphones and tablets: playing games, shopping, and browsing the web. Despite this trend, over 90% of retail sales still occur in brick-and-mortar locations. These trends leave local merchants challenged to reach customers where their eyes are glued: to their mobile devices.

Currently, the options available for small businesses to launch locally-targeted mobile ads come with notable challenges. Certain products require setup costs that include minimum monthly budgets and time spent creating ads. Other products offer “local” ad targeting that, in reality, spans the entire city – an area that is too large to be truly effective for a local business with a limited budget.

DropIn’s software solves these issues with an easy-to-use product that is built primarily for the local advertiser, but is powerful enough to meet the needs of Fortune 500 retailers as well.

DropIn’s automated ad builder tool allows businesses to create and launch ads in minutes from any device, with no special design skills required. Ad targeting is simple as well. Businesses can launch DropIn mobile ads in one zip code, or many zip codes, and reach thousands of their nearby consumers in custom-selected areas. All of these features and more are available to small businesses for less than $2 a day – cheaper than buying a cup of coffee.

“CraveLabs released DropIn to give all businesses access to the powerful mobile advertising technology that we currently provide to large brands and retailers,” says cofounder, Jeff Christoforetti. “The latest release of our self-serve tool is a natural progression in CraveLabs’ mission to make the next wave of digital advertising simple and human-centered.”

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What is a mobile display ad and where does it show up?

We realize that not everyone in the world knows exactly what a mobile display ad is, so we thought it’d be a good idea to take a minute to lay some groundwork.  Consider it a refresher if you’re already “in the know”.  And if you’re not, then welcome.

 

A mobile display ad is an advertisement that appears on mobile devices, primarily on smartphones and tablets.  Usually they look something like this:

 

 

Mobile display ads exist on a variety of mobile websites and apps…you may have seen them on your favorite mobile game (Solitaire never gets old!).   You won’t, however, see mobile display ads on Facebook, Twitter or any other app that has its own ad network – that’s where you’ll see “Sponsored Ads”.  If you’re on the lookout, you will see these types of ads at the top, bottom or even middle of your screen.  Like so:

 

 

And that’s what a mobile display ad is.

 

If you want to find out more about how CraveLabs is bringing mobile display ads out into the open, and allowing our customers to buy those ads in the specific geographic area they want, then check out DropIn.

Mobile Advertising Is Important. Here's Why.

According to eMarketer, smartphone users worldwide are predicted to surpass the 2.5 billion mark (that's billion...with a "b") by 2017. Check out our infographic below to learn more about why mobile advertising is important for everyone.

And that's why mobile advertising is important.

The world is watching their mobile devices; wouldn't you want them to see you too?

Check out DropIn today to launch your ads and join in on the fun.