Entries with tag facebook .

What is a mobile display ad and where does it show up?

We realize that not everyone in the world knows exactly what a mobile display ad is, so we thought it’d be a good idea to take a minute to lay some groundwork.  Consider it a refresher if you’re already “in the know”.  And if you’re not, then welcome.

 

A mobile display ad is an advertisement that appears on mobile devices, primarily on smartphones and tablets.  Usually they look something like this:

 

 

Mobile display ads exist on a variety of mobile websites and apps…you may have seen them on your favorite mobile game (Solitaire never gets old!).   You won’t, however, see mobile display ads on Facebook, Twitter or any other app that has its own ad network – that’s where you’ll see “Sponsored Ads”.  If you’re on the lookout, you will see these types of ads at the top, bottom or even middle of your screen.  Like so:

 

 

And that’s what a mobile display ad is.

 

If you want to find out more about how CraveLabs is bringing mobile display ads out into the open, and allowing our customers to buy those ads in the specific geographic area they want, then check out DropIn.

Impact of iPhone 4S and Siri on Local Business Search

Last week, Apple released the latest iteration of the iPhone, the 4S, and along with it introduced the voice controlled virtual assistant called Siri. For those not familiar with Siri, it allows users to have a natural spoken conversation with their iPhone to have it perform basic operations (such as setting reminders or sending text messages), or ask it questions. It may sound rather simple, once you use it, it really is rather amazing and awe inspiring. If you haven't experienced Siri yet, you will soon, since over 4 million people bought an iPhone 4S over the 3-day opening weekend, largely driven by this new feature alone. (When you get a chance to play with Siri, we recommend asking her the eternal question "How much wood could a woodchuck chuck if a woodchuck could chuck wood?")

What does Siri mean for Local Businesses?

By adding the powerful voice capabilities of Siri to the iPhone, Apple has made it significantly easier to search on amobile device. Instead of needing to type out Google searches on a small onscreen keyboard, resulting in terse search terms like "Boston Italian Restaurant," users can now add more context to their searches by asking Siri "what's the best Italian restaurant near me?" So while local search on mobile phones has already seen significant increases compared to traditional web traffic (due to the convenience of being able to look up a place while on the go), Siri changes the game again by being easier to search, even when users are at a PC. Look forward to seeing even more traffic coming your way from mobile phones.

What should you do to prepare?

Chances are, you haven't thought much about your website in a while. For the past year or two, you've been working on getting your marketing plans in shape around Facebook and twitter. Now what do you do?

First off, as more and more of your customers will be using mobile devices to find your business, make sure your website is mobile-friendly. That means no Flash, no loud music, no fancy roll-over navigation sub-menus, etc. -- all the work that went into your awesome website re-design 5 years ago now works against you in mobile. (Shameless plug: if you're looking for an easy and instant way to mobile enable your website, read our last blog post)

Next, you'll want to make sure you're managing your search profile. This means you should at a minimum claim your business on Yelp, Google Places, etc. -- and make sure that the URL for your website will re-direct to a mobile website when users click that link on their phone.

Finally, begin thinking about getting your products and services in a structured and searchable form. If you're a restaurant, this means no more PDF or Flash based menus. As Siri on the iPhone (and similar capabilities on Android) become smarter about searching in a semantic way, the search engines behind them will be gathering more and more data on the "what" that a business offers. (We've written about this before, too)

It may seem like a lot of work, but if you're smart about it, you can make sure mobile is a seemless part of everything else you are doing for local marketing.

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