Seamless DropIn integration enables partner to unlock new channel for co-op marketers.

Opportunity

Our partner, a tech-enabled agency, saw the power of mobile and is now leveraging CraveLabs' API to super-charge its offering after a simple integration of DropIn into its existing platform.

Return on Investment

Top manufacturing brands can now reward their retailers with local mobile ad dollars and reach more nearby customers across the US.

Retailers, many of which are small businesses, can choose to allocate brand dollars for paid advertising from Facebook or DropIn, and often choose to divide budget amongst the two options to achieve their marketing goals.

DropIn platform features used:

Real-time mobile ads - gives small, independent retailers ability to reach more customers by adding mobile layer to marketing efforts.

 
 

Automated creative and ad versioning - Automatic generation of retailer-specific ads makes it easy for our partner to offer mobile to customers and saves trouble of building and versioning multiple ads.

 
 

Location-precise targeting - radius-based targeting determines best distance from retailer based on impression density and expands to meet budget, if necessary.

 
 
Plus: 
 
Easy API integration - Our partner rolled out mobile ad product to customers after only a few weeks.
 
Price efficiencies - gives retailers access to RTB engine, mobile inventory and CPMs at competitive rates typically only available to large brands.

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