This short-term rental car company aimed to boost awareness and drive signups through their company-specific landing pages.
DropIn platform features used:
Real-time mobile ads - reach employees on the mobile apps and sites used every day, such as Weatherbug, TuneIn Radio, and MyFitnessPal.
Automated creative and ad versioning - relied on DropIn's automated ad unit, with location-specific messaging and rendered in real time with each impression served.
Location-precise targeting - geo-fenced corporate campuses to reach relevant employee audience.- geo-fenced corporate campuses to reach relevant employee audience.
Custom audience segments - built custom employee audience segment throughout campaign and continued to reach same audience beyond the workplace - at home, while transiting, and during travel.