Press

How GE Modernized an Old-School Strategy With Social and Mobile, Reaching 40 Million Local Shoppers

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For an appliance brand like General Electric, partnering with retailers for sales is nothing new, but this year the tech company is taking a fresh approach driven by social and mobile. 
 
GE recently invited 40 merchants to promote local offers via Promoboxx's digital marketing system. In a two-week effort, GE reached 40 million local consumers on Facebook while garnering 1.7 million geo-targeted impressions on mobile apps such as TuneIn Radio, MeetMe, MLB, TextNow, WeatherBug, Accuweather and ABC News.

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CraveLabs Announces Real-Time Mobile Attribution, Media Planning Features

September 29, 2015
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CraveLabs recently introduced the latest features of its industry-leading location tech platform, DropIn, to select partners. CraveLabs will be conducting a wider release leading up to New York's Advertising Week and Boston's FutureM and in anticipation of a general roll out in 2016.

Included in the release is CraveLabs' real-time attribution for mobile advertising, allowing brands to connect and see impact of efforts across the digital and physical world in real-time.

CraveLabs is currently utilizing its mobile attribution feature to measure performance and deliver intelligence for brick and mortar businesses. Initial customers have been able to measure a greater than 4x lift in foot traffic and can now concretely identify mobile advertising's impact on real world behavior.

In addition to the real-time attribution, CraveLabs' location analytics tools enable media planners to plan location-based budgets ahead of time, aligning spends with real-world location. The location analytics tools systematize operations by providing intelligence for media planning with frictionless scale.

Both of these features are built on the DropIn platform which processes over 80 billion location enabled requests and over one trillion data points each month, across hundreds of millions of discrete locations.

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The Death of Flash May Not Be Entirely Good for the Web

September 1, 2015
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Flash ads. They pop up in front of your webpages. They slow down your browser. And they have been exploited by hackers again and again.

The giants of the Internet now seem finally to be taking a stand against this much despised technology. As of today, Google will now pause flash ads in its Chrome browser; meanwhile, Amazon has banned them altogether across its network of sites. Earlier this summer, Facebook's chief security officer Alex Stamos called for the death of Flash, too. And let's not forget that Apple's iPhone and iPad have always been free of Flash, which Steve Jobs famously reviled.

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PubMatic Debuts Native Advertising as it Expands its Programmatic Platform for Publishers

March 2, 2015
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PubMatic, a supply-side platform, on Monday announced it has added programmatic native ad support to its platform. PubMatic's publishing partners will be able to sell native ad units through the SSP for the first time.

While Monday marks PubMatic's official into the native programatic space, the company has been keeping tabs for some time. PubMatic laid the groundwork for its own programmatic native ad product when it partnered with Bidtellect, a native ad DSP, last month.

Additionally, PubMatic's former VP of technology Giuseppe Di Mauro was a member of the team that helped create the IAB's programmatic native ad specifications, which were recently released.

In addition to Bidtellect, other publisher and DSP launch partners include Adelphic, Appia, BidSwitch, CraveLabs, Digilant, DistroScale, Fiksu, Lyfe Mobile, MediaMath, Pinger, PowerLinks, Softonic, StackAdapt , StrikeAd and Turn, per a release. PubMatic notes that it will bring native advertising to its "automated guaranteed" -- i.e. programmatic direct -- platform at a future date.

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CraveLabs Helps Customers Drive Foot Traffic at Trade Shows Using Targeted Mobile Advertising

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Exhibiting at trade shows is a powerful way for companies to reach a highly engaged, selective audience and connect face-to-face with customers. However, exhibiting at multiple events, trade shows and conventions can come at a steep price for companies. And with so much to absorb in a short amount of time, attendees can get easily overwhelmed or distracted. So how can exhibitors make the most of their presence at an event?

CraveLabs customers find that running geotargeted mobile advertising during tradeshows and conventions offers a powerful way to boost awareness with people who are already of interest to the business - convention goers. CraveLabs' software solution, DropIn Pro, provides an easy way to "check the box for mobile ads" without breaking the bank. "Attendees are extremely open to learning about new companies at trade shows, but they're also glued to their smartphones

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CraveLabs Launches DropIn to Make Mobile Advertising Less Expensive Than a Cup of Coffee

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CraveLabs (www.cravelabs.com) recently launched the latest version of their location-based mobile advertising software, DropIn Local Advertising (www.dropin.io) built specifically for the local advertiser.

Recent studies show that consumers spend over 3 hours a day looking at their smartphones and tablets: playing games, shopping, and browsing the web. Despite this trend, over 90% of retail sales still occur in brick-and-mortar locations. These trends leave local merchants challenged to reach customers where...

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What Gender Should You Target with Mobile Ads?

October 29, 2014
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It's not a myth. Women really do love to shop. Data has long showed that men are gaining ground when it comes to buying. But women still do the bulk of the shopping for themselves and their families.

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CraveLabs & Promoboxx partner to deliver targeted hyperlocal mobile advertising for Fortune 500 brands and their retailers

October 28, 2014
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First to market with automated, hyperlocal mobile ads for top manufacturing brands and their independent retailers, CraveLabs and Promoboxx announce their partnership and technology integration. Over the past year, the two Boston-based companies have worked together to integrate CraveLabs' proprietary mobile advertising technology into Promoboxx's brand-to-retailer digital marketing platform. For both companies, working together has uncovered new channels for growth...

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Progress Ventures invests in Boston mobile advertising tech firm Crave Labs

August 7, 2014
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Cambridge-based venture capital firm Progress Ventures announced this week it has invested in Boston-based mobile advertising technology firm CraveLabs. Specific details of the deal were not disclosed, but the investment was...

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How Merchants Can Create a Comprehensive Strategy for Mobile

February 3, 2014
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Building a mobile-optimized website is certainly a starting point, but it's far from the last step a local merchant needs to take when developing a comprehensive mobile strategy. Although small business owners tend to be more interested in mobile than outsiders give them credit for — 66% already use mobile devices or solutions, 44% advertise through social platforms, 34% have mobile-optimized websites, and 18% use mobile POS, according to a 2013 survey by Constant Contact — it's the process of combining those solutions to create a comprehensive strategy that trips many merchants up.

Here are six tips for local merchants who are interested in putting together mobile strategies for their businesses.

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5 Mobile Ad Tools for Very Small Businesses

December 17, 2013
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Why should the big guys get to have all the fun? When it comes to mobile advertising, most vendors are still targeting their offerings at major brands and brick-and-mortar chains. However, a growing number of hyperlocal vendors are beginning to develop mobile ad products aimed squarely at the small business community.

Eighty-five percent of small businesses now fall into the "very small business" category, with fewer than five employees. By tailoring their mobile ad products to meet the needs of merchants in this category — with self-serve tools and straightforward pricing structures — vendors are opening themselves up to a much larger market. Here are five mobile ad tools built for VSBs.

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7 Ways to Increase Engagement With Mobile Ads

May 6, 2013
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Marketers of all sizes are flocking to mobile ads in an effort to reach consumers on their home turf, sending targeted messages to smartphone users inside certain establishments (like coffee shops or bookstores) or within the confines of geotargeted perimeters. Here are seven ways that brands of all sizes can increase engagement with mobile ads...

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5 Misconceptions SMBs Have About Mobile Advertising

February 2, 2013
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Even as small and medium-sized businesses are increasingly warming to digital marketing, questions and misinformation persist about how mobile campaigns reach local consumers and influence their behavior. We asked a few folks who work in the mobile sphere to provide us a taste of the kind of concerns about mobile ads they're hearing from SMBs...

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CraveLabs Connects Publishers with Small to Medium-Sized Businesses

Oct 29, 2012
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As advertising increasingly moves from print to online and mobile, small to medium-sized businesses need an efficient way to make that transition. "If you look at a small business, they're overwhelmed with what they're managing already," says Jeff Peden. In response to that pain point, Peden founded Cambridge-based mobile software technology company CraveLabs.

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CraveLabs Sees Local Media as Huge Boon for Mobile Ad Tech

7/5/12
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Rather than having to sell mobile ad space on their sites to remnant networks, CraveLabs' technology enables publishers to directly sell to the small businesses they've been working with for decades on the traditional print and broadcast front.

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Meet the 2012 MITX "Bootstrapped" Innovation Awards Finalists

May 11, 2012
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Starting a company has never been cheaper. Elastic cloud services, lean start-up mind-sets, readily available tools, and great talent have enabled companies to get a product out the door and monetized without the need for institutional money. This category recognizes companies across the technological spectrum who haven't yet received a round of institutional funding, yet have created and delivered a compelling product to market. Our tagline at MITX is "What's Next," and the people and companies emerging from this category just may have the answer.

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7 Platforms Local Merchants Can Use to Build Mobile Websites

April 17, 2012
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Fifty-four percent of smartphone users now use their phones to "pre-shop" before arriving at stores, and 51% of consumers are more likely to make purchases from retailers with mobile sites. Despite this, only 4.8% of retailers in the U.S. currently have mobile websites... CraveUp pulls contact information, status updates, and photo galleries from merchants' Facebook pages, and then uses that information to populate the business' new mobile site.

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Guest Post: With an Inherently Local Ad Base, Publishers Can Take the Mobile Lead

March 28, 2012
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Local businesses already recognize the need to follow the eyeballs from traditional media to mobile, but they are looking for partners to facilitate the move. Publishers are that partner. They already have the relationships with local advertisers. They already are a trusted guide, their publications a reliable channel, and they've already bought into the value of mobile...

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Boston's Mobile Mafia: Why Facebook Should Have Stayed in New England

March 15, 2012
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Outside of these major players there are several up-and-coming startups working on mobile advertising... CraveLabs, a DogPatch startup,[is] looking to monetize the long tail of small and medium business advertising on mobile through Facebook.

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Facebook to Users: Our Ads Are Never Gonna Give You Up

January 18, 2012
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According to a the TBG report, some brands are responding to the lowered ad costs by building a presence within Facebook. Boston-based CraveLabs, whose tagline is "rethinking local advertising," focuses on getting customers to a business' Facebook page.

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The TableTech rundown: Boston start-ups trying to upgrade the restaurant experience

September 7, 2011
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CraveLabs [is] helping restaurants expand their customer base using social media and mobile devices.

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Startup Watch: Five you should follow

May 3, 2011
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As part of each week's Startup Report e-newsletter, Mass High Tech highlights five New England-based startup companies and their business goals... Founded in 2011, Boston-based CraveLabs is developing a social discovery application that helps users find the food they want with recommendations from their friends.

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