CraveLabs & Promoboxx partner to deliver targeted hyperlocal mobile advertising for Fortune 500 brands and their retailers
October 28, 2014
First to market with automated, hyperlocal mobile ads for top manufacturing brands and their independent retailers, CraveLabs and Promoboxx announce their partnership and technology integration.
Over the past year, the two Boston-based companies have worked together to integrate CraveLabs' proprietary mobile advertising technology into Promoboxx's brand-to-retailer digital marketing platform. For both companies, working together has uncovered new channels for growth. This integration has enabled top manufacturing brands to reward their retailers with local mobile ad dollars and reach more nearby customers across the US.
"Promoboxx has a great opportunity to unlock digital ad spends by reinventing the challenged co-op marketing space with their software platform," says CraveLabs CEO and co-founder, Jeffrey Peden. "We're excited to have them as our first enterprise partner, facilitating retailer adoption of mobile advertising as part of the retailer's more traditional marketing mix."
CraveLabs has deep expertise in mobile advertising and has developed software that simplifies the targeted mobile ad buying process for customers. With customizable ad units, hyperlocal level targeting, and performance that exceeds the best in the industry, CraveLabs' software fit well with Promoboxx's product offering.
"We were looking for a strategic partner and leader in the local mobile advertising space to execute the hyperlocal ad buys for our clients. In addition, CraveLabs is the only one who can provide this service in a scalable API and has allowed us to go to a world class local mobile ad strategy in just a few months," says Ben Carcio, CEO and co-founder of Promoboxx.
Promoboxx's Brand-to-Retail Digital Marketing Platform helps manufacturing brands make their independent retailers better marketers. With the launch of their retailer incentive program, Match, retailers are now rewarded for their digital marketing actions (i.e. campaign activation or social share) with local ad dollars. Retailers are currently redeeming Match ad dollars for local mobile advertisements, which are powered by CraveLabs' proprietary technology.
"More and more of our brand clients are asking for mobile advertising to be included in their retail marketing campaigns," Carcio adds. "2015 is going to be a big year for both Promoboxx and CraveLabs as brand and retailer demand for mobile advertising continues to grow."
CraveLabs (www.cravelabs.com) is a mobile advertising technology company providing programmatic creative, real-time bidding (RTB), and intelligent, hyperlocal targeting to clients ranging from small, local businesses to the Fortune 500. The company's SaaS platform, DropIn (www.dropin.io), brings unparalleled efficiency and price/performance to mobile advertisers targeting local audiences.
Promoboxx is a Brand-To-Retail Digital Marketing Platform enabling manufacturing brands to launch co-branded online campaigns with their independent retailers. Through the platform, brands extend campaign reach, increase local awareness, and help make their retailers better marketers. Founded in 2010 and headquartered in Boston, Promoboxx works with leading manufacturers in the auto, appliance, outdoor apparel and footwear industries. More information is available at www.promoboxx.com.